Yang Zhaoproduct designer

Hikery

user experience research
usability testing, interviewing, survey, competitive analysis

This is the Needs and Usability Assessment course project. Our client is Katie Johnson, the founder of The Hikery. I teamed up with Eddie Huang, Arezu Aghaseyedjavadi, Alexandra Greenspan, and Amy Fu. The project lasted for 2 months. We sent out online survey and received 87 responses; we outreached to hiking and climbing communities for in-person surveys. We also conducted usability testing for 8 participants, and conducted competitive analysis of 6 competitors.

Project Goals

1. Investigate factors that motivate or deter people from hiking
2. Determine what attributes of a hike are most conducive to socializing
3. Identify the best process to enable a good socialization experience through hiking

Usability Testing and Interviewing

Online and In-Person Survey

Competitive Analysis

Key Findings

1. Factors that motivate or deter people from hiking:
Motivators: the outdoors, exercise, getting to know someone
Deterrents: safety, awkwardness

2. Attributes of a hike most conducive to socializing:
Lots of time to get to know someone
Relaxed atmosphere
Group settings

3. Best process to enable a good socialization experience through hiking:
Easy planning
Abundance of trail information
Hiking buddies with common interests

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